What is Home Staging?
As defined by the Real Estate Staging Association (RESA), Home Staging is the act of preparing and showcasing residential or commercial property for sale. Staging is about presenting a property in its best possible light. This is because Staging sets the scene throughout the house to create immediate buyer interest in your property. This will then lead to your home selling for the highest possible price in today’s market.

Staging is a valuable marketing tool that will help to improve the perceived value of your home. In addition, it is a proven technique for improving and optimizing the home selling experience.

Why should I stage my home?
Many people feel that they don’t need to stage their homes because its been carefully maintained and decorated. You don’t want potential buyers concentrating on your personal style of decorating, which they may or may not like! When your house is on the market, it is essential that it is appeals to a large audience. A house that is Staged and priced right has a greater opportunity to sell faster and above the asking price!

Is staging worth the investment?
Absolutely! Home Staging is an investment in what is probably your largest asset, your home’s equity. Presenting a Staged home is much easier and less stressful for the homeowner and the Realtor. Furthermore, when it comes time to move, the organizing and packing have already begun so it is a much smoother process. Remember… the investment in Home Staging will always be significantly less than your first price reduction!

What are the benefits?
The number one benefit of staging a property is maximizing the equity gain from the sale of the property. According to the *National Association of Realtors (NAR), the average staging investment is between 1 and 3 percent of the home’s asking price, which generates a return of 8 to 10 percent!

Staged properties attract more potential buyers because your online photos will stand out amongst the competition. Buyers are searching for homes online first before deciding to visit. Capture the attention of potential buyers by having multiple photos of beautifully staged rooms that will stand out!

A staged home creates a positive impression. A potential buyer knows within the first 30 seconds upon entering a home if he is interested in buying it. You only have one chance to make a first impression so “WOW” them from the start!

Only 10% of homebuyers can visualize the potential of a home. That’s why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination. A professionally staged property shows buyers how their furniture will fit in the house to maximize the space.

The staging process helps the homeowner to emotionally disconnect and transition from viewing their property as a home to a house that is for sale.

Most sellers can’t view the house that they live in objectively and will benefit from an objective and professional third party assessment. If you can’t see objectively, you can’t “package” effectively; we will get your home in

to its most beneficial condition for showing.

Who pays for home staging?
Most of the time the homeowner pays for the service. However, when a homeowner uses a realtor, the agent prepares a marketing plan and home staging is a very important part of that plan. In some cases savvy realtors will incorporate the cost of staging in their marketing budget or share the costs with the seller.

Why can’t I just stage my home myself?
As a homeowner there is a lot of preparation that you can do to expedite the staging process. However, a staging professional has the expertise and experience to direct your limited amount of time and great amount of effort where it will yield the highest return. For those who prefer to do-it-yourself, a Home Staging Consultation & Plan will provide the direction needed to accomplish your goals.

What can I do to prepare my home for staging?
First and foremost the most important thing you can do to prepare your home for staging is to clean, de-clutter and organize. Every surface should shine! Get rid of anything that you don’t use regularly and that doesn’t contribute to your comfort or décor. The more move-in ready you make the house, the faster and easier it will sell.
How will I be able to live in my Staged Home while I am trying to sell it?
Most likely you won’t have to live in your staged home for long because staged homes typically sell quickly. However, regardless of the amount of time your house is on the market it will be a pleasant functional living space. Keeping your house show-case ready may seem like a lot of work but it is very important that you keep your property in the same condition that your professional stager has designed. The short-term pain of keeping your house show-ready is the best way to get the long-term gain of selling your house and settling into your new one.